Masar Ibrahim Al-Khalil (MIAK) is a is a non-profit community-based tourism initiative developed in and around different Palestinian localities as a hiking trail that runs through the West Bank from the Mediterranean. It leads deep into the memory and heritage of Palestinian people, inviting to discover the family life of the villages, the proud ways of Bedouin tribes, and the age-old traditions of hospitality that lie at the heart of Palestinian life.

The development of the path has brought the development of a World Bank project concerning capacity building and the transfer of knowledge to the major local stakeholders of the trail (MIAK, trekking guides, community hosts, local government institutions and private sector operators). Besides, there are being developed activities to bring the marketing/branding of the trail to the next level and allow the presently small base of private sector involvement to expand, including dedicated communication products for the trail, as well as project promotion. Besides, another part of the project is dedicated to reaching out to local authorities and building partnerships with them, contributing to the renovation of home-stays and the training of all the individuals (hospitality training, English language training, sewing and embroidery training), improving the promotion and marketing of agricultural products.