The Smart Villages concept aims to “help local communities address issues of inadequate broadband connectivity, employment opportunities and service provision in a clear and comprehensive manner”. It also aims to improve the attractiveness and well-being of inhabitants in rural areas. Social innovation can play a key role in the development of the full potential of rural areas. By working together and through social innovation, some communities have taken leadership of the provision of key rural services such as health, education, energy, mobility and other social services of key importance in rural, mountainous and remote areas where such services were of poor quality and often in decline. How can we capture their success in social innovation in marginalised rural areas and use it as an inspiration for all? How can we best support social innovation and Smart Villages in the future programming period?